To use this as a template- go into the menu on the right, select "Blog" when you see "Draft Blog Post- Use this as a template" look for the link to the right which says "copy" click on that link- it will duplicate this blog post into a new blog post- which you can use the elements, editing the title, sub titles and content for your new blog post- this will save you time when writing a new post.
Use Subheadings for ease of reading and SEO benefit (include keywords in subheadings)
People stay on webpages longer when they have images.
Always use text boxes with photos- one photo: 2-3 paragraphs of text.
Break up spacing in text to create clear space in between lines & paragraphs, even if a paragraph isn't grammatically correct, having a space between the end of one sentence and the next makes it easier to read and keeps people on your website longer.
The longer people stay on your website the better for your SEO-time on a website is an indicator Google uses to measure how valuable your website is.
Use Sub-Headings to break up the text & highlight key points
The more valuable Google considers your website, the higher it will show your website as a search result (it improves your Google search rank).
It's also a good idea to alternate the sides you display photos in your photos with text boxes.
This breaks the page up with interesting "eye fodder" and means that people will stay longer and read more.
Make all your images "Pinnable"
Make sure you make your images enlargable, and activate the "Pinterest" button to make it easy for people to "pin" your image & blog post to their Pinterest boards. Pinterest is a great source of "organic" traffic, where people find your website through other people's "pins" and "boards.
use sub headings to encourage comments & sharing on social media
If you liked this article, please feel free to share it, others may find it of value too! Spread the love!
Use Disqus to encourage comments
Set up Disqus commenting function to make it easier for your customers/audience to interact and leave comments on your blog.
Disqus allows people to leave a comment by signing into their own twitter/facebook/linked in accounts, or their Disqus account (if they have one), and gives them the option of signing in manually
also. Using familiar log ins (twitter & facebook) encourages people to trust your site and makes it easier for people to comment.
It also helps prevent spam comments!
Include an authors "mini bio"
This blog was written by Claire Boyles, Award winning Marketing Expert, Business Consultant and Professional Speaker.
Claire works with businesses helping them create effective strategies which deliver business results.
Claire works in house with senior management teams, one to one with CEOs, and delivers CPD accredited training for customer experience professionals.
Based in London, she works in the UK and around the globe with businesses who strive to grow and innovate.
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